**NOT currently up-to-date. Apologies for any confusion! Go to LinkedIn for updated experience.**

Chicago SEO Manager


(click resume for PDF)


Jack Thornburg | 630.408.2424

Who I Am:

Search Engine Optimizer      ·      Social Media Analyst      ·      Big Data Junkie     ·      Healthy Skeptic

Where I Studied:

Illinois Wesleyan University      ·      Double Major: Business Marketing, Religious Studies

What I Do:

SEO & Social Media Manager                                                                        Nov. 2012—Present

L2T Media | Evanston, IL

  • Manage day to day operations of eight SEO and Social Media Specialists
  • Train new employees and provide ongoing education internally through weekly web conferences and quarterly company-wide meetings
  • Oversee strategy for over 200 SEO clients, driving an average growth of 10% in organic traffic year over year
  • Overhauled existing SEO department’s Standard Operating Procedure, resulting in a 60% increase in efficiency per specialist
  • Engineered, tested, and brought to market a Facebook Advertising offering while communicating its worth to our clientele
  • Remodeled and clarified monthly SEO reporting to increase focus on key, actionable metrics
Senior Social Media & Reputation Management Specialist                  Mar. 2012—Nov. 2012

L2T Media | Glenview, IL

  • Collaborated with SEO and Social Media Director to build proven social media and reputation management service offerings
  • Developed client base of 30 for reputation management and 24 for social media in five months
  • Oversaw, analyzed, and improved upon monthly reporting while conveying product success
  • Formed overall product strategy and managed Social Media and Reputation Management Specialist
SEO Content Specialist                                                                                Mar. 2011—Feb. 2012

L2T Media | Glenview, IL
+ Analyzed organic growth opportunities for 26 SEO clients while communicating and defending the strength of our product through monthly reporting and client conferences
+ Created optimized content (blog, article, PR) while adhering to brand specific guidelines
+ Administered and edited over 600 pieces of monthly content and co-managed a team of 30 writers

Marketing—Strategic Planning Intern                                                        May 2010—Aug. 2010

State Farm Insurance | Bloomington, IL
+ Assisted in the development of the business-wide 2011 marketing acquisition plan
+ Helped to coordinate the identification of marketing tactics while aligning with established strategic imperatives
+ Participated in high-level discussions to integrate tactics between the marketing and agency departments

Where I Excel:


Integrating online marketing channels
Relating with and communicating complex or foreign ideas
Learning quickly and adjusting strategies accordingly
Recognizing room for improvement within internal procedures
Leading and collaborating with others


Defining areas for organic growth through web analytics
Developing priority focused road maps to yield efficient results
Creating effective spreadsheets in Excel
Drinking good coffee